Caring Makes a Difference
One of the greatest impacts on Ali’s life was when he was in school and working as a Senior Business Advisor at a Canadian Chartered Bank. Many people would consistently ask for him, even when other advisors were available. Curious, he asked his clients why. They would tell him that although the other advisors provided the same services, they preferred to work with Ali because it seemed that he really cared about them. When he asked them to elaborate, they said that he always did things with a caring attitude, and professionalism. In other words, they trusted him, and felt that he would put the client’s interests before the interests of the bank. That’s why they kept coming back then, and that's why they keep coming back today. People trust Ali to do what’s best for them. That’s why the majority of his clients chose Ali to help them with their first home or property purchase. They trust Ali’s advice and guidance… to help them make the right decisions.
Customer Focused Approach
While many Real Estate agents are knowledgeable of specific territories and properties, Ali focuses on his clients and their needs. He’s designed his business around a “customer focused approach” to real estate. He has a unique and proven process about how he analyzes properties to satisfy the needs of his clients.
Putting Customer Needs Ahead of Your Own
When you put your customer’s needs ahead of your own, as Ali does, you spend a great deal of time with clients. But in the end, it’s all about finding the right property for the client, or the right buyer for the customer’s property. So how has this approach affected his business? The majority of his clients are referrals. First time buyers, in particular, realize, more than anyone else, that they need someone like Ali - someone that was recommended to them, and who could be trusted to help them make one of the most important financial decisions of their lives.
Broker versus Agent
“Putting the customer first” also influenced Ali’s decision to become a “real estate broker” instead of an “agent”. The higher designation was harder to obtain, but provides a deeper understanding of the real estate business. This broader perspective allows him to serve his clients better whether it involves residential, commercial or investment properties...